“But then it was everywhere and it didn’t feel like anything anymore.” He added, jokingly: “Eventually we’ll all live in ‘Angry Birds’ houses and drive ‘Angry Birds’ cars.” “It was like, ‘Hey, that’s mine! It’s mine!’ It’s like, ‘Woohoo!’” he said of seeing the Angry Birds characters at first. (She wasn’t.) But Erikoinen recently left Rovio, the Finnish company that employed him when he helped create the wildly addictive “Angry Birds” franchise, to try to start something new. He once took a girlfriend to a mall in Helsinki just in hopes she would be impressed with how many stores carried recreations of his birds. There was a time when Erikoinen – a smiley 26-year-old who always wears a fedora, is obsessed with birds and grew up on a farm with pigs – relished all the attention his drawings received. The official mascot at a recent international hockey tournament here was a moody white bird that carried a stick and twirled around on skates.
Here in Finland’s capital, where “ Angry Birds” began, Erikoinen’s drawings have been turned into T-shirts, “plushie” stuffed animals and two brands of soft drinks – Tropic and Paradise.Īn “Angry Birds” theme park opened nearby in May. He sees the game’s grumpy, ball-shaped, wingless birds everywhere he goes, their furrowed brows staring him down. Tuomas Erikoinen, the man who drew the hit “Angry Birds” app, doesn’t really resent his creation.
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